Brand Narrative

The Story of Giritra

"At our core, we do not just sell jewellery; we preserve the sentiments, traditions, and beliefs of generations. For us, retailing gold is not merely a business—it is a lifelong bond of affection, trust, and love with our customers."

Every piece of jewellery purchased from our showroom remains with a family for years, serving as a timeless symbol of absolute trust.

Giritra Jewellers Pune
Since 2002
Two Decades of Pure Trust
Our Journey

Our Humble Beginnings to Modern Sophistication

The journey began in 2002. I, Mukesh Ramniwas Soni, started this venture in a modest 10-by-15-square-foot space under the name 'Ambika Jewellers'. Though our beginnings were small, our foundational mantra was unyielding: 'Purity and Transparency.' Guided by these values, we rapidly earned the unwavering trust of our patrons. As our community grew, so did our customers' expectations and their love for our craftsmanship.

The Evolution into Giritra

Responding to this overwhelming support and to meet the rising demands of our clientele, we transitioned into a new era. On October 1, 2024, we launched a grand, state-of-the-art jewellery showroom under the name 'Giritra' at Shikrapur. This new identity was chosen to reflect national standards, modern designs, and a global outlook. Giritra is not just a change of name; it represents the evolution of our commitment to excellence.

Driven by this success, we proudly expanded further, opening our second branch, 'Giritra Wagholi', on December 7, 2025.

Modern Sophistication, Rooted Traditions

Our greatest challenge was modernizing our operations while staying deeply connected to our roots. From our days in that single small shop, we shared a personal relationship with every individual who walked through our doors.

Today, even within our expansive showrooms, that personal touch remains unchanged. While we have adopted cutting-edge technology, vastly increased our inventory, and provided corporate training to our staff, we still welcome every customer with the exact same warmth, respect, and smile as we did on day one.

The Giritra Advantage

A World-Class Shopping Experience

Dedicated Segments

Specially curated sections for every occasion, including exquisite Bridal Jewellery, elegant Everyday Collections, and timeless Antique Designs.

VIP Lounge

An exclusive, private space designed for customers who prefer to shop in absolute comfort and privacy.

Absolute Transparency

Seamless operations backed by 100% transparent billing and digital certificates down to every metric.

Certified Quality

A perfect blend of traditional craftsmanship and modern assurance, featuring customer-centric designs and 100% Hallmark purity.

Making Luxury Accessible

In India, gold is far more than a fashion statement; it is a safe, enduring investment. We understand that as gold prices fluctuate, our customers' faith in the asset strengthens, even as their shopping budgets evolve. To support you through these changes, we are introducing Lightweight Jewellery Plans. These flexible plans are specifically designed to ensure that customers of all budgets can invest in purity and celebrate their special moments with absolute ease.

Our Locations

Visit Our Showrooms

Experience the elegance of Giritra Jewellers at our branches.

Giritra Jewellers Shikrapur Showroom

Shikrapur Showroom

Launched Oct 1, 2024 • Flagship Destination

Giritra Jewellers Chakan Showroom

Chakan Showroom

Heritage & Pure Craftsmanship Destination

Giritra Jewellers Wagholi Showroom

Wagholi Showroom

Launched Dec 7, 2025 • Premium Experience

Discover Timeless Elegance

Visit our stores or explore our latest pure collections online.

Shop Our Collections